Mobile apps built for the customer and team moments that belong on a phone.
We design and build focused apps for iOS, Android or both, from customer products and commerce companions to field workflows that need notifications, offline access or device features. Where the app needs more behind it, we can include the supporting API, data and admin tools in the same project.
Platforms
iOS, Android or both
System scope
App only or supporting systems
Launch
Store submission support
Start with the recurring task that is most valuable on a phone.
One product may combine these paths, but its first release should stay focused on the most valuable recurring mobile task.
Customer apps
Give customers a focused way to return to the services and information they use most.
- Account access and personalised content
- Requests, messaging, documents and status updates
- Membership, loyalty or repeat-service experiences
- Notifications tied to useful customer events
Field and staff apps
Support recurring work away from a reliable desktop connection, with device features where justified.
- Visits, inspections, jobs, checklists and evidence capture
- Offline records that synchronise when a connection returns
- Camera, location, signatures or file capture where justified
- Assigned work, route updates and operational notifications
Commerce and account companions
Make high-value repeat actions easier for customers already using a commerce or service platform.
- Repeat purchases, bookings, subscriptions or account management
- Saved preferences and relevant notifications
- Order, booking, payment or delivery status
- A focused mobile companion to an existing commerce or service platform
Choose an installed app only when mobile behaviour adds real value.
A responsive website or web application is often the simpler and better product. Discovery may recommend one instead of an app when it achieves the required outcome more directly.
A dedicated app is more likely to fit
The task belongs in a persistent mobile experience.
- Users return frequently
- Offline or unreliable-connectivity work matters
- Push notifications have a clear user benefit
- Camera, location, biometrics, files or other device features are central
- Store distribution or a persistent installed experience matters
Responsive web may fit better
People need easy browser access without installation.
- Use is occasional
- Search discovery and shareable public pages matter most
- The experience is mainly reading, simple forms or reports
- Offline use and device-specific behaviour are unnecessary
- Avoiding store installation and review is important
Choose only the mobile capabilities the product needs.
These are selectable building blocks, not standard inclusions. Their scope follows the user journey, operating context and systems involved.
Accounts and permissions
Sign-in, profiles and access rules selected for the people using the product.
Offline records and sync
Scoped offline work, synchronisation and conflict handling where connectivity requires it.
Useful notifications
Push notifications and preference controls tied to clear customer or operational events.
Device features
Camera, location, files, signatures, biometrics and other phone capabilities where justified.
Payments and bookings
Payments, subscriptions, bookings or in-app account actions when the product needs them.
Messages and activity
Messaging, useful status updates and an agreed history of relevant activity.
Product monitoring
Analytics, crash diagnostics and operational monitoring selected for the release.
Approved integrations
Connections to suitable APIs, payment providers, maps, messaging or business systems.
Each capability changes more than the screen design.
Every additional capability can affect permissions, testing, privacy disclosures, store review and ongoing maintenance. We confirm those implications before including it in the product scope.
Choose a first release that matches the product, system, and rollout.
Platform count matters, but user journeys, offline behaviour, device features, integrations, and supporting systems usually shape the work more.
Focused App
For one primary user group and one recurring mobile journey with a deliberately focused first release.
- One primary user group and recurring journey
- iOS, Android, or both where a shared approach is suitable
- A small set of screens and notifications
- An existing backend or limited supporting service
- Standard store preparation and submission support
Connected Mobile Product
For several related journeys that need accounts, business connections, or selected mobile capabilities.
- Several related user journeys
- Accounts, permissions, payments, messaging, or integrations as required
- A scoped API, database, or admin interface where needed
- Basic offline behaviour or selected device capabilities
- Beta distribution, store preparation, and staged launch support
Mobile Platform
For broader products with several roles, complex operations, or substantial supporting-system work.
- Several user roles, workflows, or operational areas
- Significant offline synchronisation, device integration, or data complexity
- Substantial backend, admin, migration, or integration work
- Broader testing, staged rollout, release controls, and operational preparation
- A roadmap for later releases instead of every idea in version one
These are indicative first-release ranges, not fixed commitments. Discovery, design maturity, platform count, existing-system quality, offline behaviour, integrations, data migration, accessibility, security, client review speed, and testing can change delivery. External Apple and Google review time is not included and cannot be guaranteed.
Use the system you have, or add only the support the app needs.
An app can be the new interface to a suitable existing backend, or one part of a wider system. A new database or admin area is not automatic.
Connect to a suitable existing system
Build the app against an existing API and backend after reviewing its access, documentation, reliability, and fit.
Add a scoped supporting backend
Create the API, database, and operational services the app needs when no suitable foundation already exists.
Include staff administration
Add tools for authorised staff to manage content, users, records, or exceptions when the operating model requires them.
Example architecture sequence
Each supporting layer is selected for the project
Mobile app
The focused user experience
- As required
Approved API
Existing or newly scoped
- As required
Business data
Only the data the product needs
- As required
Staff admin
Optional operational controls
- As required
Approved integrations
Optional provider connections
The sequence shows how a connected product can work. API, data, administration, and integration scope depends on technical suitability, authorised access, and the agreed product requirements.
When substantial backend, workflow, CRM, reporting, or customer-account work is the primary requirement, Mobile Apps can be coordinated with a Custom Software service as one project.
Test the awkward states, not only the successful journey.
Quality work follows the product risk: the information it handles, the places it is used, its account model, and the consequences of interruption.
Permissions and on-device data
Request camera, location, file, biometric, or notification access only when a real feature needs it. Keep on-device data to the minimum required and use secure storage appropriate to the information handled.
Accounts and API access
Protect network communication, authenticate API access where required, and test account, role, and permission boundaries against the agreed user model.
Offline and failure handling
Design loading, empty, failed, retry, and interrupted-task states. Where offline work is scoped, test synchronisation, duplicate records, and conflicts rather than assuming they resolve automatically.
Devices and operating systems
Agree a representative device and operating-system range, then test the platform behaviour and integrations that matter. No practical project can promise complete coverage of every device.
Accessible platform behaviour
Design for accessible content, controls, focus, text sizing, contrast, and platform interaction conventions, with the target and testing depth agreed for the product.
Release evidence and monitoring
Use scoped crash diagnostics, release monitoring, and privacy-respecting product analytics to identify problems and guide support after launch.
Supporting systems need operational ownership too
When the app includes an API, database, or admin area, the project defines who owns backup, recovery, retention, and deletion work.
- Backups and restoration checks
- Recovery ownership and escalation
- Data-retention rules
- Account and data-deletion responsibilities
Move from one useful journey to a tested release.
Stages overlap and should not be added into a guaranteed total. The 6-10, 10-18, and 18-30+ week project-level ranges remain the primary first-release guidance.
- 01Product discovery and technical review1-2 weeks
- 02User journeys, interface direction, and prototype2-4 weeks
- 03App and supporting-system build3-20+ weeks
- 04Device, integration, offline, accessibility, and security testing1-3 weeks
- 05Beta release, store preparation, and submission1-2 weeks
- 06Launch support, handover, and care-plan setup1-2 weeks
The submission stage ends before external store review. Apple and Google set their own review timing, and a release date cannot be guaranteed from the build schedule alone.
What we need from you
Bring the product decisions, access, and store inputs
- A product owner and available decision makers
- The intended users and their primary mobile task
- Existing brand, content, policies, and account rules
- Access to current APIs, systems, repositories, and test accounts where applicable
- Representative devices, workflows, and test users
- Client-owned Apple and Google developer accounts
- Store fees, legal terms, privacy policy, support details, and required data disclosures
- Timely prototype, beta, content, and release review
We support submission. You keep control of the accounts.
Store preparation and post-launch care are planned explicitly, without treating approval, availability, or future updates as automatic.
Flippify submission support
- Prepare signed release builds
- Prepare store listings, screenshots, or listing guidance
- Configure the agreed submission details
- Submit through the client's Apple and Google developer accounts
- Respond reasonably to store review feedback within the agreed scope
Client account and policy responsibilities
- Own and maintain the required developer accounts
- Pay developer-account, store, and provider fees
- Supply or approve legal terms and privacy information
- Supply support details, content rights, and required declarations
- Review and approve listing content and release decisions
Store decisions remain external
Apple and Google control policy interpretation, review time, approval, availability, and removal decisions. Approval cannot be guaranteed. Material product or policy changes requested during review may require additional scope.
After launch
Launch support first, optional care after
Every project defines an agreed launch-support period. Ongoing app care is a separate service rather than generic website hosting. The agreed project also defines handover of source code, release documentation, account access, and operational responsibilities.
- Crash and release monitoring
- Dependency and operating-system updates
- Agreed fixes and store releases
- Scoped product improvements
Supporting APIs and admin systems may also require separately agreed hosting, backups, monitoring, and technical support.
Review the app before promising a takeover.
Inherited apps can be improved, but first we need evidence that the code, accounts, release process, and supporting systems can be maintained safely.
What the technical review covers
- Source-code access, ownership, and usage rights
- Whether release builds can be reproduced
- Apple and Google developer-account access
- Signing keys, certificates, and release history
- Framework, dependencies, operating-system support, and known vulnerabilities
- Backend and API availability, access, and documentation
- Test coverage, crash reports, analytics evidence, and current store status
- Current design, accessibility, data handling, and priority problems
Review first
No automatic acceptance of an inherited codebase
Takeover, fixed pricing, delivery timing, and preservation of every existing behaviour cannot be confirmed before the review. Do not send signing keys, passwords, or production credentials through the enquiry form.
Request an existing app reviewThe review can lead to four practical outcomes
Continue and improve
Keep the sound parts of the app and plan the next useful changes.
Stabilise before features
Restore reliable builds, update dependencies, and address priority risks first.
Rebuild selected parts
Replace specific weak areas while retaining maintainable parts of the product.
Recommend replacement
Plan a replacement only when the evidence shows safe maintenance is not practical.
Choose an app only when the mobile behaviour earns its place.
An installed product is not automatically better than responsive web software. These services are clearer starting points when mobile-specific behaviour is not the main requirement.
Practical answers before you scope a mobile product.
Start with the one mobile task your users need to complete well.
Tell us enough to understand the audience, current system, mobile requirements, and the outcome the first release should create. Do not include passwords, signing keys, or sensitive production data.
Useful details to include
- Intended users
- The primary recurring mobile task
- iOS, Android, or both
- Current website, systems, API, or app
- Offline, notification, payment, and device-feature needs
- Desired first-release window