Flippify
Customer Dashboards & Reporting

Give every customer a clear view of their results.

We build secure customer dashboards for project progress, service performance, usage, spend and downloadable reports, with each customer seeing only their own information.

Typical first version

4-10 weeks

Access

Private to each customer

Reports

Online and downloadable

Timelines are indicative.

What does your customer need to know?

Answer the questions customers ask while they wait for the next report.

Each dashboard is limited to that customer's account, contract, project or service. It shows agreed information rather than internal management figures.

What has been completed?Are we meeting the agreed target?How much of the service have I used?What changed since the last report?Can I download the latest report?

Project progress and milestones

Give each customer a current view of the work being delivered for them.

  • Completed and upcoming milestones
  • Overall progress
  • Last update date

Service performance and targets

Show whether the service is meeting the measures agreed with that customer.

  • Response and resolution times
  • Agreed service levels
  • Results by reporting period

Product or account usage

Help customers understand how their team is using a product or service.

  • Usage by week or month
  • Allowance remaining
  • Active account users

Spend and billing summaries

Present clear totals and invoice status without adding payment or account actions.

  • Spend this period
  • Invoice summaries
  • Budget or contract balance

Orders, inspections and work

Report what has been ordered, delivered, inspected or completed for the customer.

  • Delivery status
  • Inspection results
  • Completed work totals

Scheduled customer reports

Make recurring monthly, quarterly or compliance reports available in one place.

  • Current and past reports
  • Published date
  • PDF or spreadsheet downloads
Discuss your customer report
Three project levels

Start with one clear customer view or build reporting for many account types.

Source access, customer count, permission rules, data quality, calculations and update frequency affect the scope and timeline.

4-6 weeks

Focused customer dashboard

For one customer type that needs a clear view built from one prepared source.

  • One customer type and one main view
  • One prepared data source
  • Secure customer sign-in
  • Basic filters and downloads
6-10 weeksMost common

Connected customer reporting

For bringing several sources together and preparing separate views for each customer.

  • Several data sources
  • Customer-specific calculations and views
  • Several report pages
  • Scheduled report preparation
  • Update-failure warnings
10-18+ weeks

Multi-customer reporting platform

For larger services with many accounts, contract types or reporting rules.

  • Many customer accounts or account types
  • Reports by plan, service or contract
  • Historical imports and detailed records
  • Staff controls for access and rollout

Timelines are indicative. We confirm the delivery range after reviewing sample reports, customer-account rules and access to each source.

How customer data reaches the dashboard

Match every record to the right customer before showing the result.

The dashboard follows one repeatable path from your current sources to each private customer view. We agree that path before building it.

01

Collect

Bring in information from the files and software your staff already use.

02

Match

Clean the information and match every record to the correct customer account.

03

Calculate

Use the same agreed rules for progress, usage, performance and spend.

04

Display and prepare

Show the private dashboard and prepare each customer's reports.

Information can come from your current sources

Staff systemsSpreadsheetsSales and account softwareService platformsEcommerce softwareDatabases

Update speed

Each source sets what is possible

Updates may be immediate, hourly, daily or manual. The dashboard shows when figures last updated, and failed updates are shown to staff rather than hidden.

A concrete example

Replace separate customer reports with one controlled reporting process.

Before

Every report is prepared and sent by hand

  • Staff export figures for each customer
  • Separate spreadsheets or PDFs are prepared
  • Reports are emailed individually
  • Customers ask whether the figures are current
  • Staff correct different report versions

After

Each customer sees the latest available report

  • Each customer signs in to their own dashboard
  • The latest available figures use the same agreed calculations
  • Reports can be viewed or downloaded
  • Last-updated times are visible
  • Staff are warned when a source fails
Privacy, trust and staff control

Give each customer the right report without exposing another account.

Privacy depends on clear account ownership, tested permissions and staff controls. These rules are planned alongside the report itself.

Keep customer records separate

Account rules decide which records can appear in each private dashboard.

  • Every customer sees only records assigned to their account
  • Sensitive fields can be restricted from selected customer users
  • Account access can be removed promptly

Keep access under staff control

Your staff decide who can use each customer account and what they can see.

  • Staff control which customer accounts have access
  • Several users can be approved for one customer
  • Permission rules are tested from staff and customer views

Make figures checkable

The report should explain when information changed and how key totals are produced.

  • Important figures have written definitions and known sources
  • Calculations are tested against approved examples
  • Last-updated times and source failures are visible

Formal requirements need separate planning

Legal, security, industry and certification requirements must be identified before delivery and scoped for the specific service and data involved.

Delivery

Define the report and customer rules before rolling out access.

Some stages overlap. Customer matching and data preparation take longer when account names differ across sources or old reports use different calculations.

01Customer-report and source review1-2 weeks
02Figure definitions and dashboard design1-2 weeks
03Data preparation and customer matching2-6+ weeks
04Dashboard build and permission testing2-5 weeks
05Customer rollout, training and handover1-2 weeks

What we need from you

Bring a real report and people who know the customer experience

  • Current customer reports
  • Representative customer data
  • Rules for calculating each figure
  • Customer-account structure
  • Customer and staff access rules
  • Known examples for checking results
  • Reviewers from staff and customer perspectives
Discuss your customer reports

Included in every build

Report and source review
Written figure definitions
Customer dashboard design
Computer, phone and tablet layouts
Customer-separation testing
Launch and handover
Technical documentation
Source-code ownership
Frequently asked questions

Questions to answer before customers receive access.

Start with the current customer report

Show us the report your customers currently wait for.

Send a sample customer report and tell us where its figures come from, how often it is prepared and how many customers receive it.